Tuesday, April 7, 2015

What An Advertising Agency New Orleans Does

By Aimee Schwartz


Because businesses would need exposure as well as loyalty from the public, they are definitely in need of good advertisements. Of course when the companies would need advertisements, then they would definitely need to look for a good advertising agency new orleans that can be able to fulfill all of their needs. So if one would need an agency to help but at the same time would want to know how agencies operate, then here is an overview of what they do.

Now before one would go to the tasks, it is important to first know about the different sections or departments of the agency to know what they do. Basically, a typical agency is split into four main departments which would be the account services, the creative team, the media team, and the productions. They would all be collaborating with each other in order to create the final output for the client.

Now the first department would of course be the accounts department which are the negotiators and the businessmen. They are always in suits which is why they have received the name of suits in the field of advertising. They are the technical people who would be the ones who would handle all the numbers and also all of the legal issues regarding projects.

Now after the ideas have already been given to the suits, then the next step in the process would be for the suits to make sure that the ideas are given to the creative team. Now the creative team will be the team that would make sure that the ideas are turned into something tangible. The creative team is made out of two sub sections which are the writers and the artists.

Basically, the copywriters are the ones who would create the message for the ads and all written materials that would be seen in any of all ads The artist on the other hand would create the visuals and all the things that the audience would see. Combine the two together and a proposal is made for the client to see and scrutinize before it gets approved.

Now the media department would be the ones who will handle all the media concerns of the agencies. Now do take note that there are media companies out there that would sell airtime or ad space for a price. The job of the media department would be to be able to get a good price for the selected form of media.

Everything is then turned over to the production department in order for everything to be finalized. The production department is the department that will execute the entire campaign and make sure that it works. They are also the ones that will make sure that the ads will get to the desired number of people.

So as one can see, there are a lot of things that the agencies can help with. It is because of this that each department is very important. Each department has its own role and will definitely be able to help make sure that the finished output is good.




About the Author:



No comments:

Post a Comment