Wednesday, May 20, 2015

The Software Needed To Run A Social Marketing Wifi Campaign

By Victor James


First off many customers question what is a social WiFi network? A social wifi network is a public WiFi wireless free zone that enables users to connect their smart phones and tables to the internet by logging in with their social media account (Twitter/Facebook/LinkedIn or email).

There are hardware providers such as Ruckus and Meraki that offers you built in software in their cloud based access point and controllers but they don't offer you the option to fully deploy the social WiFi media aspect. Ruckus and Cisco Meraki are great products but they work even better when you deploy a solution such as Aislelabs or purplewifi. Aislelabs a well known company in the Greater Toronto area works with a well known vendor www.connectsim.ca.

The second solution to start a social WiFi offering is to purchase the additional hardware from a technology vendor and not have to worry about additional costs of licenses and monthly fees. The only additional monthly fees you would need to maintain are the hosted monthly social WiFi fee which ranges between $25cad/month and up to $50cad/month depending on features you require. Based on our knowledge and from what the majority of restaurants and retail stores are following is that they are mostly selecting a managed service offering and not choosing the route of purchasing their own hardware. When trying to manage your own hardware a restaurant owner will have to worry about compatible hardware with the hotspot social WiFi application.

We've worked with many technology advisers and the best route or choice is to select a company who can manage all the aspects of your social WiFi campaign. Connectsim.ca a local based company in the greater Toronto area offers a unique package that we haven't seen. They offer you a fully managed WiFi social media solutions as well as corporate branding, signage and social media management. Connectsim.ca will print you a 33"x 80" vinly roll up banner that displays your new WiFi social network with new specials or offerings you. They provide you a new restaurant design menu and on each page has a "free WiFi Zone icon", they also provide you witih Free high end glossy coasters (not cheap ones) that displays a message to log into the WiFi zone with your social media account of choice (Twitter, Facebok or LinkedIn). They also create you a Facebook website and Twitter Website as well as manage it throughout the year. This is just part of the package we've seen from them. They also incorpoate an SEO package that includes 3 keywords to be optimized when you sign up with their mid to high level packages. Their packages start at $299/month.

Depending on the package you select their managed offerings also include free SEO monthly keyword packages and a whole set of corporate branding packages. Their Mid level marketing package includes restaurant design menus displaying Free WiFi zone on each page, free retractable roll up banners, free design table covers, high end glossy coasters with a logo and displaying Twitter/Facebook/LinkedIn login, facebook website design and twitter design and they also manage your yearly facebook and twitter pages.

Their next package also includes a search engine optimization 3 keyword package for just a little more than the mid package.




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