Thursday, September 27, 2018

How To Create A Realistic LinkedIn Networking Strategy

By Betty Butler


Many job seekers and career changers have misconceptions about how social media is to be used for opportunities. While there are many apps on the market with various features, having more than a few active accounts can be counteractive to a job search. Using a LinkedIn networking strategy that uses all elements of business fundamentals can help a person stand out and meet individuals that have a positive impact on their career growth.

This involves more than having a nice resume that is visible to employers. Anyone can make the most of their profile by using relevant keywords and taking time out to engage with others in their desired industry. If it is possible to link to certifications or other educational credentials, this can be helpful as well.

This online portfolio allows the account owner to highlight areas of accomplishment or add things like certification links or PDF properties that may be of interest to prospective employers. Not everyone can do this with a hard copy resume because sometimes a single page is suggested and it may not fit. Having this online real estate allows a person to show off in a positive manner.

Some users feel obligated to connect with every person that comes up on their suggested feed but this is not mandatory. These are merely suggestions that are based on things like industry, education, other affiliations, or location. Before hitting that connect button, taking time to read a profile to see if there are any interest points. This is a lot better than having hundreds of connections but not having a conversation with even half of these individuals.

Honest interaction from the first point of contact will most likely lead to better things. Some people join groups to plug their personal sites or electronic products but developing a positive rapport gives the best impression. While participation in discussions is encouraged, it is often not necessary.

Joining a group instead of jumping into a feed can help one to manage time spent in an active job search. Instead of fishing for topics to read, discussion posts can be emailed directly. It also helps to reserve a time frame specifically for business networking, which may also include monitoring views and feedback about a profile. This is a great time to make improvements or see if links are still active.

If there is not enough positive action taking place, it may help to learn more about how to market self on business social media. Besides being cautious in regard to posts and replies, there are differences in the engagement process. Anyone in doubt may want to start by asking how they can cut what may be perceived as fluff in their profile.

As the job market is becoming more competitive, it helps to look outside of the norm. Even back when most job seekers turned to the newspaper classified section, most insiders recommended having a live networking strategy to supplement the actual job search. Some of the same etiquette rules apply but the advantage is that a person can show off some of their assets with just a couple of clicks. If a person were to think in terms of an elevator pitch, they will find they can attract the right prospects faster.




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