What are some of the more common uses of billboards that you can probably recognize? Chances are that you would associate these sorts of items with products and services offered by various companies, which is exactly what items like vehicle and bus wraps are able to do. However, it seems like these methods have much more versatility than most of us would give them credit for. In fact, you may be surprised to learn that a billboard was utilized in order to find a kidney donor.
CBS 6 put forth an article that went into detail about the appeal to potential kidney donors by a person named Myrna Bernstein. The article in question mentioned how Bernstein, who is in need of a donor, was able to utilize different methods meant for marketing in order to reach the masses. In particular, she put a billboard and a series of ads across five different buses in order to make this happen. What surprised me, though, was that there was more to this endeavor than Bernstein's call for assistance as it stood.
Bernstein conducted this endeavor in order to find a donor but it can also be said that this was done to draw attention to a larger issue. It's important to keep in mind that many people suffer from kidney failure and the like, which means that the need for new kidneys is apparent. As one can imagine, a situation like this demands attention. Whether it's done through bus wraps or not, this medical need should be brought to the masses so that they can become aware of this situation.
It's clear that companies such as JMR Graphics have been effective in advertising other businesses, in addition to what they offer, in the past. In my mind, a story like this which is rooted heavily in medicine can very well bring about similar results in the long run. It's clear that out-of-home advertising is a method not to be overlooked, whether the focus is on a certain product or the idea of health. Items like bus wraps are helpful, to say the least, and it's clear that Bernstein was able to recognize this.
Bernstein's work is strong, to say the least, and I hope that she winds up receiving help from a reliable donor. Kidney health is especially important and the fact that attention has been drawn to it as of late is quite uplifting. It's just a matter of methods being put into effect so that this type of potential is lived up to. Seeing as how Bernstein may be helped because of her efforts, one could also make the connections that others may be able to benefit from her work as well.
CBS 6 put forth an article that went into detail about the appeal to potential kidney donors by a person named Myrna Bernstein. The article in question mentioned how Bernstein, who is in need of a donor, was able to utilize different methods meant for marketing in order to reach the masses. In particular, she put a billboard and a series of ads across five different buses in order to make this happen. What surprised me, though, was that there was more to this endeavor than Bernstein's call for assistance as it stood.
Bernstein conducted this endeavor in order to find a donor but it can also be said that this was done to draw attention to a larger issue. It's important to keep in mind that many people suffer from kidney failure and the like, which means that the need for new kidneys is apparent. As one can imagine, a situation like this demands attention. Whether it's done through bus wraps or not, this medical need should be brought to the masses so that they can become aware of this situation.
It's clear that companies such as JMR Graphics have been effective in advertising other businesses, in addition to what they offer, in the past. In my mind, a story like this which is rooted heavily in medicine can very well bring about similar results in the long run. It's clear that out-of-home advertising is a method not to be overlooked, whether the focus is on a certain product or the idea of health. Items like bus wraps are helpful, to say the least, and it's clear that Bernstein was able to recognize this.
Bernstein's work is strong, to say the least, and I hope that she winds up receiving help from a reliable donor. Kidney health is especially important and the fact that attention has been drawn to it as of late is quite uplifting. It's just a matter of methods being put into effect so that this type of potential is lived up to. Seeing as how Bernstein may be helped because of her efforts, one could also make the connections that others may be able to benefit from her work as well.
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In order to learn more about bus wraps and where to get them, consult JMR Graphics for specifics.. Unique version for reprint here: Bus Wraps & The Use Of Billboards For Kidney Health.
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