Tuesday, August 30, 2016

Emerging Trends In Hotel Video Production

By Nancy Ellis


For memorable events to happen, good planning and organization is the only way to go about it. This is very important as it ensures that only good and quality productions are done on time and achievement of the intended purpose at the same time. Below are some of the key factors one should consider before doing a Hotel Video Production.

Video shooting is one of the best and effective ways in which hotels use to reach their clients. However the move also comes with challenges which forces for businesses to adapt to these challenges. One of the current trends is the availability of different hotels providing the same services. This has negatively impacted the new upcoming hotels in the industry.

This at times may end up being very costly for these businesses since the competition is very stiff for them to survive. This in turn can be very costly to the organization. The use of technologically advanced equipment which are used in video production is also another trend which is faced by specialists. These cameras used to produce these videos are very expensive for professional to purchase since technology keeps on changing day after day.

Being the only way to provide hospitality services to clients, video production of hotels may be used to pass promotional information about the business. This is normally done by recording a video clip of customers who usually give out testimony on their experience after they have visited the hotels. This helps clients who may be interested and are looking for hotels offering certain services to opt to pay a visit to the hotel to have the same experience. This in turn boosts the profit of the business and also marketing it.

This is because some of these videographers lack the right skill and expertise when doing the job. This in turn leads to poor service delivery and customer dissatisfaction. To avoid this, hotels are thereby advised to outsource for professionals who are well equipped with skills, knowledge and the right equipment in order to ensure quality production at all times.

For any business to achieve its target it is always advisable for businesses to outsource for professionals who are very well experienced in videography. This is because a poor production may not create the correct impression to the audience. Only quality and eye catching videos attract a large number of audience. In this way the hotels can comfortably use these specialists to reach their clienteles.

The sites where these videos are posted is also a factor to consider. This helps in reaching the right customers very quickly. Some of the hotels may use Google to get high rankings on the website and others opt for Facebook, YouTube or Twitter. The choice of these sites normally depends on the cost of hosting your video. Choosing a cheaper site is always economical to the business.

This is because spammers may hack these sites and steal some confidential information that the clients are using especially in online bookings. This exposes the client to a lot of risks and this information entered can be used to hack the hotels website or capture passwords of clients bank accounts in scenarios where payments are done online.




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