Friday, January 12, 2018

How To Become Freelance Art Director Los Angeles

By Peter Lee


Many designers and other related professionals dream of becoming a freelance art director. The career seems to be coveted and difficult to achieve. However, it is not unachievable should you want to venture into this field. However, to make it as freelance art director, you have put the necessary effort. Below are some of the practical tips that you need to become most sought-after freelance art director Los Angeles.

One of the advises you will get from most successful directors is that you should take a leap of faith and jump into the career. An experience that most wouldn't deny is that sometimes they are faced with projects that they don't know yet how to comprehensively handle but they have to do it nevertheless. In the process, they get ideas, build new experiences and adopt a fast learning habit.

Another trick that will project you to new levels is to learn to work within a complex situation. You can create an artificial one. For instance, limiting the colors and fonts you use on a project. This will force you to think creatively about ways of bringing something unique out of a mess. In the process of doing this, you will have gain useful skills. However, do not try to become so serious with yourself if you don't get to top level fast. Remember, it will take time to build some skills.

In addition to the above tips, it is also good to try to understand your content inside out. This will make it easier to make informed and smarter decisions, for instance, people you need to engage. So, the best way is to dig out for information related to the brief before commission your work to story.

Another useful approach to take, especially as a freelance art director, is to look for interesting client and projects to work with. Sometimes, this can be challenging during the starting stages, but working with such clients will challenge and inspire you to deliver your best. This will boost your motivation and project you forward in the career.

In some cases, you might need to try to handle some projects for free as if you were doing paid work. It can be real or dummy work. This will give you a feeling of how to manage a good project while also letting you build skills that will land you high paying jobs.

One of the things you should stay away from is stealing other people's ideas. It is okay to borrow or learn from successful creative work from other art directors, but do not copy them. It is not only a creativity killer but it is also unethical. It wouldn't make sense to call yourself a creative person yet what you do not reflect that.

Finally, please remind yourself that you will remain cool at all times. Even when you have just delivered what you believe is a life-changing creativity. Being art director is interesting, but it is always best to just wait till you see the results.




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