If you're planning on opening a small business, marketing should be a priority of yours. One of the many services that fall under this umbrella is search engine optimization. Despite this, there are many mistruths that exist when it comes to Long Island SEO, which is why time should be taken to clear the air. Here are just a few of the myths in question that should be debunked so that you can take your business as far as it can go.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
"My business doesn't need SEO." You should get this thought out of your mind as soon as possible, since your business will require Long Island SEO at the onset. One of the reasons for this is that your business is new, which means that it needs time to build awareness. Another reason why your business needs said service is that it will help you get found for a variety of terms. The latter is especially important and the likes of fishbat.com can help with this.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"Content isn't as important as links." This is nothing short of untrue, as the former is needed in order for the latter to hold value. Links are important to the SEO process, but only when they're incorporated into content that has value. Otherwise, they won't have as much influence since fewer people will want to read the content in question. When it comes to the discussion of content versus links, one will always need the other.
"Big, well-known companies are the only ones that benefit from SEO." If you think that SEO only benefits well-known companies like Coca-Cola, Exxon and what have you, think again. You might type in a search term, only to realize that the names you expect don't pop up. As a matter of fact, as more people start their own businesses, they'll be told about the importance of SEO ad nauseam. When you put your strategy into practice, you'll learn that SEO benefits those that put in the time and effort.
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For more information about SEO, for small businesses or otherwise, visit fishbat now.. Free reprint available from: The Long Island SEO Small Business Myths To Be Debunked.
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