Wednesday, November 27, 2013

Finding Profits By Marketing Your Business Through Facebook

By Stavros Georgiadis


Millions of people are now Facebook users. There is a good chance that you are one of them. If you're a business owner, you have to kno whow to reach out to those Facebook users so you can attract new business. Here are some useful tips for using Facebook to market your business.

Having a contest is a good way to glean fans. Free samples and discounts are another way to attract followers and get them to try your products. Be sure that you come through in awarding your prize, or no one will trust you again.

Reply to people when they post on your page. This, at a minimum, means you need to have someone read wall postings each day and check for "@" postings from other users. Respond to them quickly for best results. That goes double if the person has a problem with your products or services.

Facebook ads are a great place to start. Regular posting, while valuable and beneficial, only goes so far. To achieve real results deep into your customer base, Facebook ads may be ideal. They don't cost a lot of money and they can make quite the difference.

Consider creating a group instead of a page. A group creates a community of users all interested in a common topic. You can have both a group and a page, the page for updates and the group for interactivity.

Facebook Offers allows you to promote contests or free giveaways to your customers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Depending on the offer, you may even want to promote it to people who aren't followers.

Think through your updates before you post them. If your updates have no value, your subscribers will lose interest fast. Give them information they want, like how-tos or humorous posts. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

If someone 'likes' your Facebook page, give them a deal. Likes are very important to improve the visibility of your company. You can give away coupons for your product or maybe free samples. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.

The design of your Facebook page should be similar to your website's design. You should match your webpage colors to those on the wall of your facebook site. This will keep your brand uniform in all areas. Making it completely different, however, will only serve to confuse your loyal customers.

It is important to get input from your fans. They will be honored that you think highly enough of them to want their input. Get customers involved in decisions with your company or brand. A good idea is that asking them what they like to read on your blog.

Facebook marketing actually isn't that hard, as long as you do some research and learn about the process. By following the advice from this article, you are sure to have a successful marketing campaign. If you get to work today, success will come quickly.




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