Tuesday, November 19, 2013

Internet Marketing Strategies For Your Online Business

By Dan Vlady


The field of Internet marketing has gone vast, which means it can get confusing for many. Please continue reading to discover some effective strategies you can use in your online marketing.

If you've been into Internet marketing for a while, you'll know the power of pay per click advertising, where you post your ads and pay for every click that it generates. Everything is performance-based with PPC advertising, and you'll find the strongest competition with Bing, Yahoo, and of course Google. One thing we always tell people is to go to the smaller PPC neworks, and what you'll find is less competition and cheaper ad rates. Also you'll be happy to know these smaller places number in the hundreds, and that is nothing to ignore. You'll also enjoy that these smaller places do not have overly complicated software platforms, so you can be up and running very quickly. The point is that these are places where you can find targeted traffic that is not very expensive.

One of the easier ways to boost results from article marketing is to try and create articles that are based on a proven pattern. In other words, your articles have to be in a flow, where first the headline grabs the attention, the opening paragraph creates interest, the rest of the article creates desire and eventually the resource box makes the reader take action. This is called the AIDA formula in the copywriting world, but it can very well be used for writing high quality articles. When you write articles for your marketing needs, try to keep them focused on a particular problem so that you can offer readers a solution within the resource box at the end. Show them why their problem needs to be addressed and offer some education about the topic. In no way should your article do any kind of selling, but it should focus on the pre-selling aspect.

Lastly, you can always create and distribute free reports regarding your market, etc. If you do it right, your reports can travel who knows where and maybe even become viral. The only thing you need to ensure is that the report is tightly focused on your topic, and entices the reader to check out your website or your product.

Now we'll talk about writing and using free reports about your particular niche market. If you make excellent reports, they can circulate widely around the net and bring traffic to your sites. The only thing you need to ensure is that the report is tightly focused on your topic, and entices the reader to check out your website or your product.




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