Sunday, November 24, 2013

Social Media Marketing - Keeping Your Customers Engaged And Informed

By Stavros Georgiadis


Promoting a business or website is challenging and takes some savvy. This is where social media marketing can really pay off in a big, big way. Following are some great techniques to use on social media sites to promote your business.

Regularly create new blog posts. Readers will keep coming back to see fresh content if they know when you will be posting updates. This is how magazines and newspapers get subscriptions. Consistency of fresh content will breed consistency of returning viewers.

At the top right of the page your blog is on, place a "like box" for Facebook. That way, folks will "like" you on that site. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.

Add a special box to your blog to give visitors access to the Facebook "like" function. That way, folks will "like" you on that site. Putting this button on your blog page means readers don't have to search out your Facebook feed if they want to "like" the content. Making things easy will make it more likely for people to perform an action.

Use tags when you are posting on Twitter. Tags show up after the "#" symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Find tags that would be followed by potential customers and people who would be interested in your industry.

Keep your subscribers updated on your businesses progress on your social media pages. You could write an article when you reach a thousand followers on Twitter for instance. Be sure to thank your visitors for having interest regarding your work, and make sure you share your experiences on social media sites. Writing an article like this is likely to be quickly shared.

You can now link all your blog posts to LinkedIn. Any article you post will appear updated on LinkedIn. This will allow you to save time and get you tons of exposure by tapping into your LinkedIn acquaintances and the blogging community.

Do your best to communicate with people on a personal level. The customer does not want to speak to a large company. Customers want to know they aren't just an anonymous number. When they know they are dealing with just one person, it makes them more interested in doing business with you.

You can efficiently market your products and interact with your customers by applying these tips. Experiment with different methods to figure out what works for you. The Internet could be a good way in order to find customers and using new things initially is critical. Social media can be an important tool to use to expand your business presence on the Internet.




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