Friday, November 29, 2013

Using Webinars To Build Your Online Income

By Vick Hoskins


As technology advances, the manner in which we sell products online changes and this is especially true in the onlnie marketing niche. Until recently, majority of sales letters were mainly made up of formatted text. Nowadays, what we see are modern graphics packages merged with top-level copywriting. Another newer type of sales letter is the video sales letter. As you can tell, it's not hard to be left in the dust by these types of advancements.

Growing public awareness of these evolving techniques makes our lives as internet marketers even more difficult since the typical person clicks away as soon as he figures out he's reading a sales letter. One area that's causing increased sales and conversions is the "webinar", and today we will explore how they can benefit your business.



We all know that getting people to trust you and feel comfortable with your advice is crucial to your success online. This kind of trust is tough to come by because of the huge numbers of competitors in most niches, and the willingness of many of them to offer questionable products and services with false claims about their usefulness. This invokes the question: What can we ethical marketers offering products of real value do? We need a forum of a sort that will allow us to show off our products. This is the reason webinars have become such an invaluable tool for many internet marketers. A webinar is essentially an invitation-only online seminar or presentation presented by a product creator or one of their associates.

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If you have been to a webinar already, it's possible that the webinar was a live presentation at a set time of the day. Ordinarily, the host share tons of free information and access to various marketing tools, while building the participants' respect for him and his services. Often there is more than one presenter, with different people covering their various areas of expertise. You can expect some form of special offer to be made towards the end of a webinar; these oftentimes do very wellbecause the attendee has come to trust the presenter and will accept his explanation of the value of his products or services.

Scheduling a time for a webinar can be tough as you may be dealing with people from all parts the world. For individuals who are not able to attend at the scheduled time, majority of presenters like to put a video replay of the event up online for viewing afterwards. One strategy to boost the number of people who attend the live webinar is to offer something special to those who do, something beyond what will be available through the replays.

Indeed, the idea of offering replays of live webinars is new to the world of webinars, and would appear to be a terrific idea. Despite losing the benefits of live interaction, these webinar replays can be set up to run on a recurring basis with very little effort from your end. Furthermore, this overcomes any concerns you may have in presenting live or any technical issues that can arise at a live event.

Bottom line: Take some time and learn a bit about how to do webinars -- your bottom line will reward you extremely well, rest assured.




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