Wednesday, December 11, 2013

Investing In A Commercial Draft Beer System

By Jeannie Chapman


When you invest in your business, you expect a return that will reimburse cost while increasing your bottom line. For a bar owner, drawing new customers who will consume a significant amount of product is key in this competitive marketplace. There are many decisions to make in choosing the best of all the commercial draft beer systems that are for sale. You need to decide which beers you will serve and how many pints you will serve at a time. At the point of purchase, you will need to weigh the costs of installation and fit it into your budget and future plans.

Market research has shown that draft beer is a big draw and also that serving them perfectly chilled causes people to drink more. Properly handled drafts show more profit than the sale of bottled beers, especially if the equipment keeps the brew cold and foaming to a minimum. Too much foam can decrease profits by as much as a third.

This is why a special system is needed for true customer satisfaction and optimum profits. The temperature of your keg brew should be delivered at 29 degrees, or 'too cold to hold'. At this temperature, foaming is kept to a minimum if the equipment is clean and operating properly. A reputable company will train your staff on operation, maintenance, and cleaning, since dirty tubes and faucets will contain yeasts and sugars that cause foaming and taint the pure taste of good beers.

Most things you need to know can be learned online. European and American equipment differs in many respects, and the parts are not interchangeable. Some specialty beers like Guinness can't be served from the same line as Budweiser. A system can be sized to the amount of traffic your bartenders must handle, making it possible to choose exactly the right one for you.

You can also choose designs that fit your decor. Many of the parts are standardized and therefore interchangeable. Check out the styles of handle that are available to see how you can customize the look to your establishment. Why not celebrate the unique atmosphere that you have created with the perfect tap to pour that perfect pint?

You may feel that price is the most important feature, but it's not that simple. An expensive unit will cost more at first but may require less servicing and give more reliable service. If a unit will pay for itself in lower energy cost, more custom, and less repair, a higher initial price might be a bargain.

You will want to be sure that any company you work with has good customer support, since you'll need to call on their expertise when troubles arise. Make sure that the initial price includes staff training, so everyone will be on board. Properly operated, maintained, and cleaned equipment not only serves better drafts, it also lasts longer.

Choosing among the commercial draft beer systems that abound in the industry takes some time and attention. Learn as much as you can about the subject, and check out your options to help you make a choice that will increase your profits and grow your reputation.




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