Thursday, May 8, 2014

Amazon Launches New Video Ads Powered By Freewheel

By Hajj Isa


Everyone understands how important it is to use video advertising today. After Google purchased YouTube for over $1 billion, it was clear that video was the wave of the future. Although social networks are also very powerful ways to generate targeted visitors to your website, video is engaging, and can be used to motivate people to click through to your website. Understanding this, Amazon has partnered with a third-party company called FreeWheel to provide video ads on their network. Let's take a look at why this is a good idea, and how you, as a business owner, can benefit by selling more products and services using this new system.



Benefits Of Using Freewheel On Amazon

The first thing you need to realize is that Amazon is essentially a group of millions of people that are buyers. The reason they are on Amazon is because they want to buy something. More than likely, they have taken out their credit card, and purchased something in the recent past. If they see an ad that is targeting something that is related to what they have purchased before, they will more than likely by that as well. If you have a product that is in a particular niche that you would like to get targeted traffic to, FreeWheel video ads are definitely the way to go.

Why This Type Of Advertising Works

hopefully this information on Amazon's latest advertising venture, working with FreeWheel, will motivate you to give it a try. Video marketing is certainly one of the best ways to generate targeted visitors, and with the short form video format, it will certainly help your sales increase.




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